Cookies policy
 

Cookies policy

Personal Information is collected automatically every time you visit our Website. We collect information about your computer and assign a cookie (a small, unique identifier text file). You do not provide this information. It is collected automatically as a means of supporting your visit to our Website. By continuing to browse the Website, you are agreeing to our use of cookies. 

Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

The Website uses five (5) types of cookies:

• Strictly necessary cookies: These are session cookies required for the Website to function [for example, cookies that enable you to log into secure areas of our Website, or use a shopping cart] but are not used in any way to identify you personally. 

• Functionality cookies: These are used to identify the users between visits. They are not required for the Website to work but may enhance customer experience [for example, by enabling us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region)]. We do not store any Personal Information in these cookies, just a unique number that identifies customers to us. 

• Analytical/performance cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. 

• Targeting cookies: These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. 

• Third party cookies: Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. 

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose More information

Google Analytics

Google AdWords

Marin Software

Google Analytics

Google AdWords

Marin Software

We use Google Analytics/AdWords to carry out analysis of page use, page interactions and paths through InterRent websites We may also record certain information that our customers provide during an on site purchase or other process, such as name, email or booking reference.

This information allows us to identify customers and more accurately understand their individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals. We will only send marketing emails when customers have given us permission to do so. This information is not passed to third party companies for their use. Our digital marketing agency has access to this, to help increase the relevancy of our online marketing.

 
Turn Turn Turn is used for the purpose of serving our Internet advertisements on other sites.  

Your browser or other software you install may permit you to restrict the use of session cookies, persistent cookies or all cookies. Our strictly necessary cookies and analytical/performance cookies are session cookies, which are temporary and are automatically deleted once you leave the Website if you elect not to permit the use of session cookies, you will not be able to use our websites or certain features of our html email messages. The other cookies we use are persistent cookies, which remain on your hard drive until you delete them. If you elect not to permit the use of persistent cookies only, you may still enjoy the full functionality of our websites and html email; however, if you do so, you will need to re-enter some data when starting a new website session or opening (or re-opening) an html email.

Cookies used in connection with our html emails: Both session and persistent cookies may also be used in connection with html email sent by us. These technologies may also be used in connection with html email sent by Europcar to detect whether you are able to receive html emails, and to let us know whether or not you have received and opened the email.

Pixel Tags: In addition, certain of our web pages and html email messages incorporate "pixel tags" that allow us to track the actions of users on our Website and recipients of our email communications.  Pixel tags are used to collect navigating data on our Website which helps us in determining popular destinations, average rental prices, quote and conversion rates, click-through and other information which can be used to improve our customer service and to adapt our offers and services to our client's centres of interest.

Computer information: Our Website collects certain technical information from your computer each time you request a page during a visit to a Europcar website. This information is collected from your computer's web browser and may include your IP address, operating system, web browser software (e.g., Firefox, opera, Chrome, Safari, Netscape Navigator or Internet Explorer), screen resolution, and referrer website.

Published on 20.02.2015