The Website uses five (5) types of cookies:
• Strictly necessary cookies: These are session cookies required for the Website to function [for example, cookies that enable you to log into secure areas of our Website, or use a shopping cart] but are not used in any way to identify you personally.
• Functionality cookies: These are used to identify the users between visits. They are not required for the Website to work but may enhance customer experience [for example, by enabling us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region)]. We do not store any Personal Information in these cookies, just a unique number that identifies customers to us.
• Analytical/performance cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
• Targeting cookies: These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
We use Google Analytics/AdWords to carry out analysis of page use, page interactions and paths through InterRent websites We may also record certain information that our customers provide during an on site purchase or other process, such as name, email or booking reference.
This information allows us to identify customers and more accurately understand their individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals. We will only send marketing emails when customers have given us permission to do so. This information is not passed to third party companies for their use. Our digital marketing agency has access to this, to help increase the relevancy of our online marketing.
|Turn||Turn||Turn is used for the purpose of serving our Internet advertisements on other sites.|
Your browser or other software you install may permit you to restrict the use of session cookies, persistent cookies or all cookies. Our strictly necessary cookies and analytical/performance cookies are session cookies, which are temporary and are automatically deleted once you leave the Website if you elect not to permit the use of session cookies, you will not be able to use our websites or certain features of our html email messages. The other cookies we use are persistent cookies, which remain on your hard drive until you delete them. If you elect not to permit the use of persistent cookies only, you may still enjoy the full functionality of our websites and html email; however, if you do so, you will need to re-enter some data when starting a new website session or opening (or re-opening) an html email.
Cookies used in connection with our html emails: Both session and persistent cookies may also be used in connection with html email sent by us. These technologies may also be used in connection with html email sent by Europcar to detect whether you are able to receive html emails, and to let us know whether or not you have received and opened the email.
Pixel Tags: In addition, certain of our web pages and html email messages incorporate "pixel tags" that allow us to track the actions of users on our Website and recipients of our email communications. Pixel tags are used to collect navigating data on our Website which helps us in determining popular destinations, average rental prices, quote and conversion rates, click-through and other information which can be used to improve our customer service and to adapt our offers and services to our client's centres of interest.
Computer information: Our Website collects certain technical information from your computer each time you request a page during a visit to a Europcar website. This information is collected from your computer's web browser and may include your IP address, operating system, web browser software (e.g., Firefox, opera, Chrome, Safari, Netscape Navigator or Internet Explorer), screen resolution, and referrer website.
Published on 20.02.2015